Advertising in the newspaper, sending direct mailers or even keeping a regularly updated blog only does so much for a business. These days, it’s all about pay-per-click advertising. While some people choose to do this themselves, others find it more helpful to use a PPC management company in Utah. Either way, you can’t begin PPC advertising until you understand what it is and how it works.

What Is PPC Advertising?

Simply put, pay-per-click advertising is what you see when you notice ads at the top of your search engine results. They may appear beside, above or even in between your search results and are links to businesses that sell products or serves related to your search term.

How Does Pay-Per-Click Work?

The shorthand version of pay-per-click is a simple enough concept. A business owner — in this case, you — chooses keywords, writes an ad, and uploads it to the pay-per-click platform, which will vary depending on which search engine you want to your ads to show up on. Most people use Google AdWords. When an internet user searches something related to your chosen keywords, your ad will show up along with the results. If the user clicks on your ad, the platform takes its payment out of your pay-per-click funds.

Why Is It Beneficial?

Whether you work with a PPC management company in Utah or handle your own advertising, pay-per-click is beneficial because of its high return on investment. At least 85 percent of consumers now use the internet to search for businesses online, which means they are more likely to come across your ad than if you were to put it in a traditional newspaper. PPC is highly customizable, which makes it even more likely that you’ll get hits. You can target your ads to people on certain types of devices or even in certain geographical locations, making it more likely that they’ll be interested in your product or service. PPC is also beneficial because you only pay if someone clicks on your ad. Traditional advertising requires you to pay upfront, so you never know how much of what you spent generated customers.

How Do I Get Started?

Getting started in pay-per-click requires several things. While Google AdWords provides keyword suggestions for you, you should also do your own research to ensure you have the best ones possible. In addition to short keywords of one or two words, consider longer phrases that someone might search for in relation to your product or service. You also need to write a high-quality ad that is properly spelled, has good grammar and is engaging. Set a budget, upload your ad and wait for the clicks to come through. Just be sure that they click through to a page that is just as great as your ad; otherwise, they’ll “bounce” fast.

The Case for Hiring a Company

Even if you understand how pay-per-click advertising works, it still may be a good idea to use a PPC management company in Utah. A company such as 180fusion is skilled in creating excellent content that matches well with keywords. Its employees keep on top of changing trends in SEO as well, which can also ensure you have a good ROI. If anything, hiring a company will save time so you can focus on other aspects of your business.